Corporate signature
The original full African Technopreneurs (Pty) Ltd logo for formal and spacious applications.
Download PNGBrand system · Edition 01
Distinctly AT. Recognisably EARN.
African Technopreneurs is the technology company within the EARN Group. Our identity carries the Group's African ambition and trusted palette into a sharper, more practical expression for immersive technology, smart devices and AI-enabled work.
Downloadable corporate identity
The complete AT CI, ready to share.
A 14-page landscape guide based on the EARN Group CI framework, covering brand architecture, corporate signatures, logo protection, colour, typography, voice, photography, digital and business applications, co-branding and approvals.
Original corporate signaturePreferred full logo for the website and formal applications
Brand architecture
An endorsed company brand.
AT leads with its own name, symbol and specialist promise. The EARN relationship appears as a clear endorsement, adding Group trust without diluting AT's role or suggesting that the two organisations are interchangeable.
African
TechnopreneursAn EARN Group company
TechnopreneursAn EARN Group company
- Company
- African Technopreneurs (Pty) Ltd
- Public name
- African Technopreneurs
- Endorsement
- An EARN Group company
- Descriptor
- Practical technology for African organisations
Logo downloads
Use the approved artwork.
Download each logo individually or take the complete pack. Preserve the supplied proportions, colours and clear space in every application.
Website mark
The compact AT symbol for navigation, favicons, social profiles and small digital applications.
Download PNGComplete logo pack
Both approved PNG assets in one clearly named download.
See what is possible.Make it practical.Support what comes next.
Parent and company
One Group ambition, two clear roles.
The shared blue and green create family recognition. Naming, typography and the AT symbol keep the company distinct in every customer-facing application.
Parent brand
EARN Group
Connects the wider ecosystem across enterprise, impact, opportunity and African market access.
View the EARN brand guide →Company brand
African Technopreneurs
Turns emerging technology into practical solutions, products, deployments, training and support.
An EARN Group companyColour
A connected, technology-led palette.
The parent brand's blue and green remain visible signals of belonging. AT Ink and open neutral space give the company a confident technology character and keep communications accessible.
AT Ink
#0F1A21RGB 15, 26, 33
Primary wordmark, headings and high-contrast foundations
EARN Blue
#00AFEFRGB 0, 175, 239
Group connection, technology accents and digital highlights
EARN Green
#A2BB55RGB 162, 187, 85
African growth, practical progress and supporting details
AT Cloud
#F6F8FARGB 246, 248, 250
Primary background and calm space around the identity
Typography
Bold ideas. Plain language.
Oblik gives AT its own display voice. Arial carries the EARN digital standard into body copy and interfaces, keeping documents and everyday communication dependable.
Build what
Africa needs.
Technology should be explained clearly, deployed responsibly and supported where it is used.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz · 0123456789
Voice
Optimistic, grounded and useful.
Practical, not performative
Lead with the use case, the next step and the outcome. Explain technology in language a client can act on.
African, not generic
Write from lived market context: local teams, procurement realities, skills transfer and support after delivery.
Ambitious, not inflated
Show what is possible, then support every claim with a product, service, partner, deployment or clear route to proof.
Image direction
Show technology in use, in context.
Favour documentary-style images of people learning, building, demonstrating and operating technology in real African environments. Let devices support the human story rather than becoming the story on their own.
- People before productsHands, expressions, collaboration and visible participation.
- Real environmentsClassrooms, events, field teams, shops and working spaces.
- Natural treatmentHonest colour, clear light and minimal visual effects.
Logo and endorsement rules
Protect clarity at every scale.
Do
- Use the supplied original corporate logo without redrawing or retypesetting it.
- Use “An EARN Group company” on corporate, recruitment, investor and partnership material.
- Give the logo clear space equal to at least the height of the symbol's inner circle.
- Use the full-colour mark on white or light neutral backgrounds and a single-colour version on dark fields.
- Keep EARN blue and green as supporting accents so AT remains recognisable as part of the Group.
Do not
- Do not stretch, rotate, outline, redraw or add effects to the mark.
- Do not place the logo over busy imagery or low-contrast colour fields.
- Do not merge the AT and EARN logos into an unapproved combined symbol.
- Do not present AT as the EARN Group itself; describe it as a company within the Group.
- Do not use futuristic jargon, invented proof points or stock imagery that feels disconnected from African work.
Production and approvals
Use approved artwork for public applications.
Request logo files, co-branding guidance or a review before publishing high-visibility material.